Thanks for your thorough response!
I meant that I have 4 separate variables, each containing multiple items. The score for one variable is measured by taking the average of the 7-point Likert scale score of the items belonging to that variable.
I need to run multiple One-Way...
I'm researching whether several chatbot-aided online shopping scenarios have a different effect on one's customer experience and satisfaction.
All data is acquired through the use of a survey which is attached to my experiment. Customer experience is measured using four variables, all...