Recent content by MrChris86

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    Centering IVs for checking interaction effects in regression analysis

    Attention: I have just skimmed an article (Echambadi, R. and Hess, J.d. (2007) Mean-Centering Does Not Alleviate Collinearity Problems in Moderated Multiple Regression Models, Marketing Science 26 (3), 438-445) which clearly states that the centering of the IVs does not impact the results of a...