Recent content by wabao

So my dependent variable is the persuasiveness of an ad, and so I have a total of 150 ads. From these 150 ads, 85 were categorized as high message persuasiveness (i.e., High Persuasion) and 65 as ads with low message persuasiveness (i.e., Low Persuasion). I already have the average means for the...

I want to find if there's a significance between the two levels average mean values from my dependent variable "X," which are "High X" and "Low X." High X (85 items) + Low X (65 items) = X (150 items) Both have unequal sample size, but they're from the same group "X." I opted for paired sample...