So the following scenario
I have a treatment that I know to be effective, but I want to determine precisely how effective it in a (large) group of individuals
I'm dividing them in to a test group and a control group so I can compare the effect of the treatment
However, I want to keep the...
I have the following scenario:
- We want to send out an email blast to existing members to promote an upsell.
- We are quite positive the email blast will increase the number of upsells, but we are interested in determining by how much.
- So we want to keep a control group for...