hello
I want to determine the preferences of customers in carpet industry in my research by conjoint analysis. i use traditional conjoint analysis in spss software.i want to set price as an attribute in my analysis,but this attribute is dependent with other considered attributes for example with density, design, brand,... .can i use price as one attribute along with attributes mentioned above? how?if i do not consider this attribute in my analysis, should i fix this attribute? or can i use conditional pricing approach that sawtooth software provide it?
thanks alot
best regards...
samira