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Thread: ANOVA: )Genre of Series (IV) +Gender (Moderator) effect on Purchase Intention (DV)

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    ANOVA: )Genre of Series (IV) +Gender (Moderator) effect on Purchase Intention (DV)




    Hey,

    In my research I have as IV the Genre of the series (comedy vs drama). The moderator is Gender. And I want to see how this effects purchase intention (DV) [for product placement].
    How do I check the differences for men/comedy female/comedy men/drama female/drama though? When I do a post-hoc bonferonni it tells me it cant do it for either because there are less than 2 groups.

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    Re: ANOVA: )Genre of Series (IV) +Gender (Moderator) effect on Purchase Intention (DV

    What are your specific questions? A two way anova would allow you to easily answer questions about the main effects and if interaction is present.
    I don't have emotions and sometimes that makes me very sad.

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    Re: ANOVA: )Genre of Series (IV) +Gender (Moderator) effect on Purchase Intention (DV

    When i do an ANOVA none of the effects are significant. But I want to check the means of the actual groups. Like, I want to see the purchase intention Mean of the drama group and of the Comedy group. How do I do this?

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    Re: ANOVA: )Genre of Series (IV) +Gender (Moderator) effect on Purchase Intention (DV

    Do you mean how to do it in theory? Otherwise you need to specify what software you're using...
    I don't have emotions and sometimes that makes me very sad.

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    Re: ANOVA: )Genre of Series (IV) +Gender (Moderator) effect on Purchase Intention (DV


    Nevermind, just need to select descriptive statistics in the ANOVA.. its been awhile -_-'

    I meant in SPSS yeah, sorry!

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