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Thread: Market potential evaluation

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    Market potential evaluation




    Objective- evaluate telecom market potential of 40 locations and accordingly rank them based on highest potential.
    Parameters used: population, my customers, completion customer, retail touch points in location(banks, shopping mall, theatres,jewellery shops, etc)
    Problem: want to know how to assign weights to each parameter and then which data analysis technique to use to reach the objective.

  2. #2
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    Re: Market potential evaluation


    Correction: competition customer instead of completion

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