+ Reply to Thread
Results 1 to 3 of 3

Thread: Customer Retention Probability

  1. #1
    Points: 4, Level: 1
    Level completed: 7%, Points required for next Level: 46

    Posts
    1
    Thanks
    0
    Thanked 0 Times in 0 Posts

    Customer Retention Probability




    I'm not a statistician so forgive my ignorance. Here's what I'm trying to do:
    I have a list of all customers active and cancelled.
    I have tables that show activities for a number of customer attributes such as tenure, price, customer support call-ins, amount of product searches, etc.

    My goal is to segment the customer base by determining which customer attributes result in the best customer retention (or least amount of loss). They are not random, to that adding in each attribute would reduce (or increase) the probability of staying or leaving.

    Any help is greatly appreciated

    Thanks

  2. #2
    TS Contributor
    Points: 22,410, Level: 93
    Level completed: 6%, Points required for next Level: 940

    Posts
    3,020
    Thanks
    12
    Thanked 565 Times in 537 Posts

    Re: Customer Retention Probability

    Maybe logistic regression is a good starting point.

  3. #3
    TS Contributor
    Points: 12,227, Level: 72
    Level completed: 45%, Points required for next Level: 223
    rogojel's Avatar
    Location
    I work in Europe, live in Hungary
    Posts
    1,470
    Thanks
    160
    Thanked 332 Times in 312 Posts

    Re: Customer Retention Probability


    Hi,
    do you take time into account? How do you define retention?
    Maybe some kind of survival analysis couls also help, besides the logistic regression.

    regards
    rogojel

+ Reply to Thread

           




Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts






Advertise on Talk Stats