Thread: Statistical summary measure for "loyalty"

1. Statistical summary measure for "loyalty"

Hi,

Not sure this is the right forum for questions like this, but I give it a try

I am selling Apples, Oranges, Bananas and Pears.

Now I want to do analysis of my customer, I am looking for a summary measure for each customer that shows me how loyal customer is for within each group.

example
Customer A bought 10 apples, 10 oranges and 10 bananas
Customer B bought 25 Apples.

Measure would give me a high value for Customer A while a low for Customer B.

2. Re: Statistical summary measure for "loyalty"

hi,
why not simply count how many times each customer bought something? That would give A a score of 3 and B a score of 1.

regards

3. Re: Statistical summary measure for "loyalty"

Hi,

Customer B have bought 25 items and customer A 30. I am looking for measure of variance for activity between the groups.

4. Re: Statistical summary measure for "loyalty"

hi,
that would be questionable measure of loyalty imo. If I drop in to a store once in my lifetime and just happen to buy many items I should by no means be counted as a loyal customer. If I bought my cigarettes every week in the same store I should be, dont you think?

regards

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