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Thread: Statistical summary measure for "loyalty"

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    Statistical summary measure for "loyalty"




    Hi,

    Not sure this is the right forum for questions like this, but I give it a try

    I am selling Apples, Oranges, Bananas and Pears.

    Now I want to do analysis of my customer, I am looking for a summary measure for each customer that shows me how loyal customer is for within each group.

    example
    Customer A bought 10 apples, 10 oranges and 10 bananas
    Customer B bought 25 Apples.

    Measure would give me a high value for Customer A while a low for Customer B.

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    Re: Statistical summary measure for "loyalty"

    hi,
    why not simply count how many times each customer bought something? That would give A a score of 3 and B a score of 1.

    regards

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    Re: Statistical summary measure for "loyalty"

    Hi,

    Thanks for your reply.

    Customer B have bought 25 items and customer A 30. I am looking for measure of variance for activity between the groups.

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    Re: Statistical summary measure for "loyalty"


    hi,
    that would be questionable measure of loyalty imo. If I drop in to a store once in my lifetime and just happen to buy many items I should by no means be counted as a loyal customer. If I bought my cigarettes every week in the same store I should be, dont you think?

    regards

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