I am researching about different modes of transportation and i need to get the utility function of each mode. My dependent variable is the modes of transpo (6 choices of modes) and the variables are income level,cost of travel, travel time, distance travelled. I got the data for the variables and i need to know what to do to obtain the coefficients for each. Utility function for a certain mode of transpo is equal to b0 + b1x1 +b2x2 +b3x3 +b4x4 the x values are my variables which i have data already, and the b0 b1 b2b3b4 are the coefficients i need to get pls help