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  1. #1
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    conjoint analysis

    Hi
    how i can ask for which situation to use conjoint analysis?

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    Re: conjoint analysis

    Conjoint analysis is often used in Marketing to determine price points for a given feature set.

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    Re: conjoint analysis

    Hi Miner
    thanks for your reply and only for price points for given feature set? and another case , can use conjoint analysis?
    what model can use for conjoint analysis?
    please kindly suggest. I 've graduated from Apply stat but not use for long time.

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    Re: conjoint analysis

    While there are a number of different ways you can design and analyze a conjoint analysis (e.g., DOE/ranking, ANOVA/regression, etc.) it is ultimately used to find the features that drive what a customer considers "value" as well as to determine how much a customer would willingly pay for a given feature set.

    See https://en.wikipedia.org/wiki/Conjoint_analysis

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