brand

  1. C

    Question regarding methodology for Master dissertation

    Hey guys, I am a MSc Master student and am just about to write my final dissertation. Unfortunately I am a little bit unconfident with the operationalisation I thought of is 'good' in statistical terms. Would really appreciate your suggestions/help. So I found a paper that researched the...
  2. L

    Likert scale - Grouped likert scale results, are they significant?

    Hi, it's my first post on here, and hoping somebody might be able to help as I'm a bit of a stats novice if I'm honest. Basically, I'm looking at the degree of customer-based brand equity posessed by a company, so essentially I have adapted a model made up of 6 'building blocks' respresented...