conjoint

  1. F

    Choice-based conjoint (CBC) - randomized design

    I need some advice re/ randomized designs in CBC: In my CBC, I have n = 220 and 10 pair-wise comparisons, i.e., each respondent evaluates 20 choice options in 10 choice tasks. Each choice options has 5 attributes á 3 levels. In my pre-study, I used a d-optimal fractional design generated by...
  2. C

    [Conjoint Analysis] Measuring (cognitive) cost functions instead of value functions?

    Hello :wave:, usually one uses Conjoint Analysis, like in my case ACBC (Adaptive Choice Based Conjoint) in order to measure preferences and estimate utility or value functions. There are a number of attributes and attribute levels that provide value and a price (usually providing negative...
  3. G

    Conjoint Analysis, Syntax, Cards

    Dear all, I'm setting up a customer research using a conjoint analysis (SPSS) and have a few questions. 1. Do I need to set up the syntax file before collecting answers or can I do that afterwards? 2. Is there a way to change the orthogonal design (in SPSS) after I've run it? Or do I...
  4. P

    conjoint in python

    Hello, I create a web page for conducting surveys (php) and there is also a module on conjoint analysis (orthogonal plan, two attributes at a time approach, trade-off matrix approach, etc) and I have a question: do you have any tips? I heard about a SPSS plugin for Python, has anyone used this...