marketing

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    Statistics for market analysis

    Hello there First of all I am not a pure statistician, however I worked with Weibull stats during my PhD. Now that I am working in marketing, I realized that "customers' orders" can be modeled with Weibull (someone can argue: what can't be modeled with Weibull?!?... Weibull is life!). In...
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    Analyzing Tagged Content: Is a Multiple Regression Analysis the Right Approach?

    I’m working with a relatively small data set that consists of several hundred social media posts, key engagement metrics and up to 10 content “tags” that describe the image of each post. We leveraged Google Vision API along with a manual review to construct the tags. I’ve linked to an example of...
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    Recommended books/resources for Campaign analytics

    Hi all! Could anybody please recommend any books, or other resources, from which I can learn Campaign analytics? I have gotten some hold of the basics of Campaign analyses (such as the importance of control groups, and KPIs like ATF, ATV), but I would like to learn more. Links to any...
  4. Junes

    Comparing museum visitors numbers using non-parametric method

    Hi all, I'm supervising a student who is going to do her research on visitor numbers to a certain exhibition. The museum will be actively promoting this exhibition in the month to come. The museum wants to know whether this marketing campaign had an effect on visitor numbers. So, we...
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    Need help with uni stats assignment [RESOLVED]

    Hey all I have this stats assignment for uni in SPSS and i have been able to do most of it, its just the last few questions that have got me. Was just wondering if i could get any advice on how to approach or even do this question using SPSS, 6.) Amongst places to take illicit drugs (Q14)...