1. R

    How Content Marketing contributes to Purchase Decision (b2b) with SEM

    Hello community, I want to analyze the contribution of content marketing to our sales activities. Suppose we have a website with a lot of content such as videos, downloadables, whitepapers, and so forth. Using that website, we generate leads, which is basically anyone who fills out a form with...
  2. D

    Probability of most expensive item automatically being purchased

    Hi all, many thanks for any input on this perplexing problem: If a sporting good store offers a coupon as follows: Free soccer ball OR free T-shirt OR free Hat And their POS system automatically credits the highest purchase priced item to the individual if it is in their shopping...