semantic differential

  1. consumerisms

    What statistical analysis and how?

    Hello everyone, I am studying the effects of framing on food neophobia and the purchase likelihood of novel foods. Currently, I have made a pre-test where I have 4 conditions and 1 control condition where they are pictures with messages framed a certain way (emotion-promotion...
  2. E

    Help on Semantic Differential, PCA - Input values?

    Dear all, I am not good in statistics and I would be grateful if you could help me. I conducted a study on the perception of 50 different sounds and used the semantic differential technique to measure the response of subjects. The scale used was a double sided 5-point scale. (Example...