ANOVA: )Genre of Series (IV) +Gender (Moderator) effect on Purchase Intention (DV)

#1
Hey,

In my research I have as IV the Genre of the series (comedy vs drama). The moderator is Gender. And I want to see how this effects purchase intention (DV) [for product placement].
How do I check the differences for men/comedy female/comedy men/drama female/drama though? When I do a post-hoc bonferonni it tells me it cant do it for either because there are less than 2 groups.
 

Dason

Ambassador to the humans
#2
Re: ANOVA: )Genre of Series (IV) +Gender (Moderator) effect on Purchase Intention (DV

What are your specific questions? A two way anova would allow you to easily answer questions about the main effects and if interaction is present.
 
#3
Re: ANOVA: )Genre of Series (IV) +Gender (Moderator) effect on Purchase Intention (DV

When i do an ANOVA none of the effects are significant. But I want to check the means of the actual groups. Like, I want to see the purchase intention Mean of the drama group and of the Comedy group. How do I do this?
 

Dason

Ambassador to the humans
#4
Re: ANOVA: )Genre of Series (IV) +Gender (Moderator) effect on Purchase Intention (DV

Do you mean how to do it in theory? Otherwise you need to specify what software you're using...
 
#5
Re: ANOVA: )Genre of Series (IV) +Gender (Moderator) effect on Purchase Intention (DV

Nevermind, just need to select descriptive statistics in the ANOVA.. its been awhile -_-'

I meant in SPSS yeah, sorry!