Decision analysis

Equipment Favorbale Unfavorable

Sub 100 300000 -200000
Oiler J 250000 -100000
Texan 75000 -18000

Ken has the equipment above as alternatives to buy to stay competitive. Ken is an optimistic person by nature.

A. What type of decision is ken facing
B What decsion criteria is he facing
C What is the best alertnative

I came up with

A. Decsion making under uncertainty
B. Maximax
C. Sub 100 as it would return the highest favorable amount.

Any thoughts if I am moving in the right direction.