I am in need of a quick statistical advice for a study I planned, and I hope you can help me a bit with it. I'd really appreciate your expertise. The research is on nudging (subtle psychological manipulations). My model is attached to the post.
The model looks kind of funny, so let me explain:
Very quickly: Independent variable: Nudge transparency with 3 levels: none, medium,high.
Dependent variables: Agent Awareness (the degree, to which people realize they have been manipulted), measured on 1-5 scale from 1=none, 5= very high, and Nudge effectiveness (percentage)
Mediators (or moderators) between awareness and effectiveness: Intentions & attitudes (Likert scales) and psy. reactance (Likert scale)
The effect of transparency on effectiveness is easy to test - 1-way ANOVA should do? Same goes for transparency on awareness.
However, I am having mixed feelings about what to do further. I want to see what happens to the transparency-effectiveness relationship, once I introduce awareness to the model. If transparency and awareness are strongly correlated (as I expect), I should perhaps include awareness as a covariate and look for the difference in coefficients to find the unique effect of transparency on effectiveness? I think I should also test for mediation (Barron & Kenny 4 step regression model) and moderation (multiple regression)?
Further I need to see whether awareness triggers effects from reactance and attitudes&intentions on effectiveness. Here's where I get totally lost. I am struggling between multiple correlations, stepwise regressions, struc.equation modelling, etc. Is there a fast way to test my model instead of running mediaiton and moderation tests on all possible relationships in it? The fact is, it is an exploratory study, and I cannot take guidance from anywhere.
Thank you in advance for your help, it is much appreciated.
The model looks kind of funny, so let me explain:
Very quickly: Independent variable: Nudge transparency with 3 levels: none, medium,high.
Dependent variables: Agent Awareness (the degree, to which people realize they have been manipulted), measured on 1-5 scale from 1=none, 5= very high, and Nudge effectiveness (percentage)
Mediators (or moderators) between awareness and effectiveness: Intentions & attitudes (Likert scales) and psy. reactance (Likert scale)
The effect of transparency on effectiveness is easy to test - 1-way ANOVA should do? Same goes for transparency on awareness.
However, I am having mixed feelings about what to do further. I want to see what happens to the transparency-effectiveness relationship, once I introduce awareness to the model. If transparency and awareness are strongly correlated (as I expect), I should perhaps include awareness as a covariate and look for the difference in coefficients to find the unique effect of transparency on effectiveness? I think I should also test for mediation (Barron & Kenny 4 step regression model) and moderation (multiple regression)?
Further I need to see whether awareness triggers effects from reactance and attitudes&intentions on effectiveness. Here's where I get totally lost. I am struggling between multiple correlations, stepwise regressions, struc.equation modelling, etc. Is there a fast way to test my model instead of running mediaiton and moderation tests on all possible relationships in it? The fact is, it is an exploratory study, and I cannot take guidance from anywhere.
Thank you in advance for your help, it is much appreciated.