How to create a buying profile from various statistics

#1
Good morning,

I have some information on demographics, population density, income and others per zone. For example, I have all this data per county, and I also have some data that says that people from age X to Y shop 60% online, while people from Y to Z age shop only a 50% online. I have same statistics for income or others related to the data I have, but I do not know how to mix them to make a profile of the shopping people in the zone. Do you know how can I mix those data to create some kind of quantitative profile? I am using ArcGIS mapping program

Thanks in advance!
 
#2
You can't do much. You need to collect data on the customer-by-customer basis... Here, however, it does not seem like you have the data but rather results of somebody else's analysis. Aggregated numbers.