Hi, it's my first post on here, and hoping somebody might be able to help as I'm a bit of a stats novice if I'm honest.
Basically, I'm looking at the degree of customer-based brand equity posessed by a company, so essentially I have adapted a model made up of 6 'building blocks' respresented by a total of 50 statements accompanied by likert scales, assessing peoples attitudes towards the organisation on a scale of 1-5, 1 being a negative rating, 5 being positive.
as I said, these are grouped in six groups to gain an overall view of the degree of brand equity of the company, but I need to find out (beacuse the means I have calulated appear to only show a very low, positive outcome, and I want to know how signigicant the positive outcome is?
I just need a little help finding out what test to run on the data?
Thank you
Will
Basically, I'm looking at the degree of customer-based brand equity posessed by a company, so essentially I have adapted a model made up of 6 'building blocks' respresented by a total of 50 statements accompanied by likert scales, assessing peoples attitudes towards the organisation on a scale of 1-5, 1 being a negative rating, 5 being positive.
as I said, these are grouped in six groups to gain an overall view of the degree of brand equity of the company, but I need to find out (beacuse the means I have calulated appear to only show a very low, positive outcome, and I want to know how signigicant the positive outcome is?
I just need a little help finding out what test to run on the data?
Thank you
Will