Hi
I am trying to examine the relation between ad. liking and attitude towards the brand. My hypothesis
H1:
"Commercials that are liked will lead to higher level of more positive attitude for the advertised brand"
Independent variable
Q- How did you feel about this commercial?
Answer OptionsResponse PercentResponse Count
Liked very much40.0%
Somewhat liked it37.8%
Neither liked nor disliked it13.3%
Did not liked it very much8.9%
Completely disliked it0.0%
Dependent variable
Q - How did you feel about the brand after having seen the commercial?
Answer OptionsResponse PercentResponse Count
Liked very much20.0%
Somewhat liked it37.8%
Neither liked nor disliked it40.0%
Did not liked it very much2.2%
Completely disliked it0.0%
Would linear regression analysis suit here? If so, I am bit lost how to do it?
Thank you for your assistance
I am trying to examine the relation between ad. liking and attitude towards the brand. My hypothesis
H1:
"Commercials that are liked will lead to higher level of more positive attitude for the advertised brand"
Independent variable
Q- How did you feel about this commercial?
Answer OptionsResponse PercentResponse Count
Liked very much40.0%
Somewhat liked it37.8%
Neither liked nor disliked it13.3%
Did not liked it very much8.9%
Completely disliked it0.0%
Dependent variable
Q - How did you feel about the brand after having seen the commercial?
Answer OptionsResponse PercentResponse Count
Liked very much20.0%
Somewhat liked it37.8%
Neither liked nor disliked it40.0%
Did not liked it very much2.2%
Completely disliked it0.0%
Would linear regression analysis suit here? If so, I am bit lost how to do it?
Thank you for your assistance