Hi everyone, I’m preparing my first empirical research and I have some troubles with my study design because I’m not very familiar with data analysis and statistic.
I want to study the effect of the country of origin of a product on the willingness to buy that product. In a survey I show 3 times the same product but each time it comes from a different country and each time willingness to buy is measured on a 7-point scale. What test could I use to measure the effect of the country on the willingness to buy? Could I use analysis of variance even if the 3 groups are always composed by the same respondents?
Then I have to integrate some moderating variables, like product knowledge. How do I study the effect of the moderating variables on the relation between country of origin and willingness to buy? For example: scholars say consumers with low product knowledge are more influenced by country of origin. How do I proof/disproof it? I thought about a regression analysis between product knowledge and willingness to buy, but I don’t see how this could tell me about the influence of country of origin.
If I sound confused it’s because I am. I’m trying to understand which analysis I should run in order to do a better study design.
Thank you in advance to everyone will be so patient to try to help me.
I want to study the effect of the country of origin of a product on the willingness to buy that product. In a survey I show 3 times the same product but each time it comes from a different country and each time willingness to buy is measured on a 7-point scale. What test could I use to measure the effect of the country on the willingness to buy? Could I use analysis of variance even if the 3 groups are always composed by the same respondents?
Then I have to integrate some moderating variables, like product knowledge. How do I study the effect of the moderating variables on the relation between country of origin and willingness to buy? For example: scholars say consumers with low product knowledge are more influenced by country of origin. How do I proof/disproof it? I thought about a regression analysis between product knowledge and willingness to buy, but I don’t see how this could tell me about the influence of country of origin.
If I sound confused it’s because I am. I’m trying to understand which analysis I should run in order to do a better study design.
Thank you in advance to everyone will be so patient to try to help me.