Positive correlations to dependent variable, but negative coefficients

#1
First of all, sorry for the huge pictures, but I'm in desperate need of some input and help on the results following a study. I'm trying to interpret the results from my study, but I can't quite figure out what causes some of the positive correlations to turn into negative coefficients in the regression analysis.



As you can see there are positive correlations between "atmosfære", "kampkvalitet", "fotball" and the dependent variable "intensjon". What I don't understand is how these three independent variables end up with negative coefficients in the following regression analysis. Considering VIF-values are low, which indicates low multicollinearity, I can't seem to wrap my head around this.



Some thoughts and input that might help me along the way? Much obliged!
 

Karabiner

TS Contributor
#3
Maybe you just should completely ignore the coefficients for "atmosfære" and
"kampkvalitet", since they show no significant relationship with "intensjon" in
both analyses.

The positive relationship of "football" to "intensjon" is reduced to zero (the small negative
coefficient in the multiple regression doesn't deserve too much attention, IMHO), what
could be explained by the fact that it is highly correlated with "omgivelser" and "omgiTIL"
and "subjective norm", which themselves are predictive for "intensjon". So, seemingly
the variance which could be explained by "football" is already explained by these other
variables in the model.

By the way, do you really have so much subjects that you can test a model with as
much as 11 predictors?

With kind regards

K.
 
#4
By the way, do you really have so much subjects that you can test a model with as
much as 11 predictors?

With kind regards

K.
Thanks alot for your answer! I only have 170 respondents (far less than what I was hoping for), so it might seem like a miracle that the results are somewhat decent.

I think you're on to something. I'm trying to measure what impacts the "intention to attend a football/soccer match". Fotball covers "interest in football", and thereby it's given through many of the other variables that you're already interested in football.