G
Hello,
I have designed two Likert scales to assess the purchase likelihood of a brand with a certain attribute and the second one to assess the attitude towards this attribute (both are 7-point scales). I based my questionnaire on the theory of planned behaviour which says that attitude is one of the factors that influences the purchase intention. Now, I want to see if there is a relationship between the purchase intention and the attitude so I'm going to do a Spearman Rank Order Correlation. I first generated a scatterplot but I'm not sure if it looks correct. To me, it looks linear with a positive slope and a strong relationship. I've checked common patterns for scatterplot but none of them looks like the one I have.
This is why I would like to know if anyone of you would be able to help to read my scatterplot. I've done this for 9 other attributes and the graphs look more or less similar.
Thank you very much for you help.
Gaëlle
PS: I've attached the graph to the thread.
I have designed two Likert scales to assess the purchase likelihood of a brand with a certain attribute and the second one to assess the attitude towards this attribute (both are 7-point scales). I based my questionnaire on the theory of planned behaviour which says that attitude is one of the factors that influences the purchase intention. Now, I want to see if there is a relationship between the purchase intention and the attitude so I'm going to do a Spearman Rank Order Correlation. I first generated a scatterplot but I'm not sure if it looks correct. To me, it looks linear with a positive slope and a strong relationship. I've checked common patterns for scatterplot but none of them looks like the one I have.
This is why I would like to know if anyone of you would be able to help to read my scatterplot. I've done this for 9 other attributes and the graphs look more or less similar.
Thank you very much for you help.
Gaëlle
PS: I've attached the graph to the thread.