Hi all,
I really really need some help..
For my thesis, I examine the following research question and hypothesis:
RQ: Has the use of Twitter been successful in creating public engagement in the Iran nuclear deal?
H1: Multimedia tweets are more likely to create public engagement in diplomatic topics than textual tweets.
I measure public engagement in 1) replies, 2) retweets and 3) likes (three dependent variables). My two independent variables are 1) multimedia tweets and 2) textual tweets.
My instructor said a MANOVA would be an appropriate choice as statistical test. The multivariate test shows that there was a statistically significant difference in public engagement based on the type of tweet. What I need to know is what this difference is, i.e. do multimedia tweets create more public engagement than textual tweets or vice versa?
How can I find the answer on my hypothesis? Hope someone can help me out!
Thanks in advance!
Best, Bas
PS: I use SPSS and added a screenshot of my SPSS data. The multimedia variable is dichotomous and either textual (0) or multimedia (1).
I really really need some help..
For my thesis, I examine the following research question and hypothesis:
RQ: Has the use of Twitter been successful in creating public engagement in the Iran nuclear deal?
H1: Multimedia tweets are more likely to create public engagement in diplomatic topics than textual tweets.
I measure public engagement in 1) replies, 2) retweets and 3) likes (three dependent variables). My two independent variables are 1) multimedia tweets and 2) textual tweets.
My instructor said a MANOVA would be an appropriate choice as statistical test. The multivariate test shows that there was a statistically significant difference in public engagement based on the type of tweet. What I need to know is what this difference is, i.e. do multimedia tweets create more public engagement than textual tweets or vice versa?
How can I find the answer on my hypothesis? Hope someone can help me out!
Thanks in advance!
Best, Bas
PS: I use SPSS and added a screenshot of my SPSS data. The multimedia variable is dichotomous and either textual (0) or multimedia (1).