segmentation

  1. A

    Latent Class Analysis - How to identify the main drivers?

    Hi All! I ran a LCA to identify the best possible segmentation of classes in a population. I used Latent Gold for this and imported the clusters later in to SPSS for some comparisons and calculation. I am a bit stuck with the following questions: Are there any metrics which indicate which of...
  2. N

    Segmentation analysis: Correct test to use?

    As part of a larger study, we have collected a wealth of data on the interactions customers engage in when buying and using a service. We have tried to look at this relatively close to reality. Hence, we distinguish 8 phases that tend to - but are not necessarily – sequential, 12 different...
  3. S

    Which cluster analysis methods to use to analyze purchase behavior with time?

    Hello everyone, I quite new to cluster analysis, but read through a fair amount of material, still I'm puzzled with the following task. Performing cluster analysis on my customers, using the follwing data set SubjectN; Week1 Purchase; Week2 Purchase;.....; Week12 Purchase These...
  4. S

    Motivational and Behavioral Classes for User Segmentation

    Hi everyone, In the course of a research project with a sample size of > 1000, I intend to first group users in unique motivation/motive classes. These will be derived from qualitative user statements which are manually attributed to multiple binary motivation items- min 5 up to 10 items such...