Is nessasary to perform Factor Analysis for Marketing Research?
- Thread starter wei6722
- Start date
- Tags eservqual factor analysis marketing research
Hi wei6722,
I really don't understand what you are trying to do here. We may be more helpful if you give some further details about your objectives, sample size, source of data, etc. Just let me add that I have used Factor Analysis in Marketing Research with great results and I've also seen many applications of Structural Equation Models, which are closely related, obtaining some amazing insights helpful for market segmentation, product placement and even to predict consumer's behavior.
I really don't understand what you are trying to do here. We may be more helpful if you give some further details about your objectives, sample size, source of data, etc. Just let me add that I have used Factor Analysis in Marketing Research with great results and I've also seen many applications of Structural Equation Models, which are closely related, obtaining some amazing insights helpful for market segmentation, product placement and even to predict consumer's behavior.